Fox on the Run: A New Era for Downtown Myrtle Beach

This past Wednesday, The Tasting Room on 9th in collaboration with Island Fox Gallery unveiled an evening that was nothing short of transformative. Fox on the Run, an elevated art gallery pop-up, brought together the very best of visual art, fine wine, curated cocktails, and live music—redefining what it means to experience culture in downtown Myrtle Beach.

From the moment guests stepped inside, the atmosphere felt different. Warmly lit walls showcased bold works of art, while servers circulated the room with delicate, chef-crafted hors d’oeuvres, each bite thoughtfully paired with world-class wines and inventive cocktails. The soundtrack of the night was curated by DJ Monte, whose sophisticated mixes created an energy that was vibrant yet refined—perfectly balancing the art on display with the social pulse of the room.

This was not simply an event. It was a statement.

The Tasting Room on 9th is changing the landscape of downtown Myrtle Beach. Once known primarily as a visitor’s destination, the Arts & Innovation District is now being reclaimed as a space where locals can gather, connect, and celebrate creativity. By hosting events like Fox on the Run, The Tasting Room is setting a precedent for what the future of downtown can be: elevated, intentional, and distinctly rooted in community.

For those who call Myrtle Beach home, this shift is monumental. No longer do locals need to look beyond their own city for sophisticated nightlife or authentic cultural experiences. The Tasting Room on 9th has become that home—curating evenings that feel as though they belong in the world’s great cultural hubs, yet

made intimate and personal for our coastal community.

The success of Fox on the Run is a sign of what’s to come: a downtown Myrtle Beach that thrives not just for tourists, but for those who live, work, and create here year-round. It is the beginning of a renaissance—where art, food, music, and wine converge to create unforgettable nights and lasting memories.

The Tasting Room on 9th is not just hosting events. It is paving the way for a new downtown—one designed with locals at its heart, but destined to captivate all who step inside.