This Isn’t Broadway. It’s 9th Avenue. And It’s Closer Than You Think.

The Tasting Room on 9th

When you think of Myrtle Beach, your mind may wander to oceanfront boardwalks, neon-lit nightlife, and endless summer crowds. But tucked just a few blocks inland—in the heart of the growing Art & Innovation District—there’s a destination rewriting the city’s story of sophistication: The Tasting Room on 9th.

At the helm is Lisa Lee, a WSET Level 3 Certified Sommelier whose vision has brought a touch of cosmopolitan refinement to Downtown Myrtle Beach. With a deep knowledge of wine and a passion for making it approachable, Lisa has transformed The Tasting Room into more than a bar—it’s an experience.

An Elevated Experience

The Tasting Room on 9th is not your typical wine bar. Designed with a modern, intimate aesthetic, it blends high-end elegance with a sense of warmth that makes every guest feel like they belong. Guests can enjoy curated wine flights that explore regions from Bordeaux to Napa, alongside artfully plated charcuterie boards and flatbreads designed to complement each pour.

But what sets the space apart isn’t just the wine—it’s the philosophy. “Wine should never feel intimidating,” Lisa says. “Whether you’re opening your very first bottle of Pinot Noir or diving into the complexities of vintage Champagne, we want to give guests the confidence to enjoy it their way.”

Anchoring the Art & Innovation District

As the City of Myrtle Beach invests in revitalizing the Art & Innovation District, The Tasting Room on 9th has quickly become a cornerstone of its identity. The wine bar draws a mix of locals and visitors seeking something new: a place to unwind, discover, and connect over world-class wine in a setting unlike anywhere else downtown.

Events such as sommelier-led tastings, mixology classes, and collaborations with local artists and musicians further cement The Tasting Room’s role as a cultural hub. By blending hospitality with artistry, Lisa and her team are building not just a business, but a community.

A Sommelier’s Story

Lisa Lee’s path to wine wasn’t just about acquiring knowledge—it was about building bridges. After earning her WSET Level 3 certification, she dedicated herself to bringing the nuances of the world’s vineyards back home to the Grand Strand. Her expertise, paired with a welcoming approach, makes wine education feel more like conversation than lecture.

“My goal has always been to share the joy of wine without the pretense,” Lisa explains. “It’s about the story in the glass—the soil, the climate, the winemaker’s hand—and how all of that connects to the person enjoying it.”

A Must-Visit Destination

For Myrtle Beach locals, The Tasting Room on 9th is an invitation to reclaim downtown as their own—a place that feels both sophisticated and intimate, with experiences you won’t find anywhere else along the Grand Strand. For visitors, it’s a discovery that proves Myrtle Beach’s cultural offerings extend far beyond the shoreline.

Whether it’s your first visit or your fifteenth, The Tasting Room on 9th is the kind of place that makes you want to linger longer, sip slower, and return often.

📍 The Tasting Room on 9th

Downtown Myrtle Beach | In the Art & Innovation District

Follow along: @thetastingroomon9th